Globalization and Organizational Behavior - 1049 Words

To be successful in today’s global market, managers and leaders need to understand more than just technical skills. Managers and leaders should also understand globalization and organizational behavior. Globalization is the tendency of businesses, technologies, or philosophies to spread throughout the world, or the process of making this happen. The global economy is sometimes referred to as a globality, characterized as a totally interconnected marketplace, unhampered by time zones or national boundaries (Search CIO). Organizational behavior is a field of study that studies individuals groups, and structure. Organizational behavior applies the knowledge gained about individuals, groups, and the effect of structure on behavior in order to†¦show more content†¦The ability to observe and value different cultural behavior in a way that’s effective and appropriate is necessary for an organization to adapt to people who are from different nationalities and cultures. Culture shock is the feeling of disorientation or confusion that occurs when a person leaves a familiar place and moves to any unfamiliar one. People react differently to culture shock and their reaction can have an effect on their well being. Culture shock can make some people feel nervous and tired, increasing anxiety and negatively affecting their job performance. Other people may feel excited and stimulated by a different culture causing them to be more open to new ideas, promoting creativity and innovation. Being aware of these individual differences is important, when cultural exchanges with business partners are positive experiences business partnerships can grow and flourish (GSA, 2014). Successful management in a global economy requires a thorough knowledge of sociology, psychology, communication, and management. The hyper competitive nature of the global one world economy is having a dramatic affect on organizational behavior. Many companies are restructuring to gain a c ompetitive edge. This restructuring involves selective staffing, developing, coordinating, and communicating with people who are from different cultures. These cultural differences mandate a working knowledge of sociology, psychology,Show MoreRelatedOrganizational Culture and Behavior in the Age of Globalization1221 Words   |  5 PagesIn the age of globalization, an in-depth study and understanding of the organization’s culture and behaviour have become vital as its people comprise of different race, colour and culture. Organizational behaviour basically defines the interaction of human beings in a given organization and analysis of individuals and groups characteristics facilitates better understanding, prediction and improvisation in work place, leading to improved performance. 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Shakespeare s Playwrights And Poetry Empower People

Shakespeare’s playwrights and poetry empower people to do great things, prove to serve as living textbooks, and also help educate people. It’s important to experience his works, for they are truly inspirational arts that motivate people to do exceptional things and perhaps break a vicious cycle of corruption. There are many children in the world whose families are living below the poverty line and are in need of something to turn to. In the documentary by Laurence Bridges he showed an emotional story about a highschool girl that was only two weeks away from being inducted into a gang. The girl knew that she wanted to do something better, but needed to turn to something; so she took to Shakespeare. Here, within his works, she found herself and didn’t end up joining the gang. She avoided falling back into the cycle of corruption and violence. Weeks later she went onto help others in her class comprehend Shakespeare s messages. Shakespeare’s poetry and storie s allowed the girl to express herself in a way that he never sought to be possible. Shakespeare s works got her involved with something that she was passionate about, and provided her with an alternative to violence. Shakespeare has been credited for helping people discover the â€Å"real† them. For young adults have shared their experiences about being inspired by the stories and were empowered by the stories to do greater things. His writings act as a vehicle that drive people to success and helps to empower them andShow MoreRelatedGp Essay Mainpoints24643 Words   |  99 Pagesprocess all over America. This is the prediction the author of ‘The Vanishing Newspaper’ †¦ †¢ Advent of tech has brought a radical change in the media industry †¢ No longer confined to reading news, watching television †¢ Click of mouse, people can access instantaneous info and news online †¢ Proliferation of online blogs and social networking sites such as Twitter threaten to make mainstream media a thing of the past †¢ But mainstream media adapting to suit the taste of consumers

Leadership and Management Distinctive

Questions: 1. The definition and distinction between the terms leadership and management? 2. An appraisal of two different theoretical approaches to leadership and management? 3. The skills, attributes and behaviours required for leading and managing teams effectively? 4. Two strategies to lead and manage diverse teams operating in different geographical settings? 5. An analysis of three challenges involved in leading and managing staff? 6. Recommendations for responding to two challenges involved in leading a team in line with organisational and legal? 7. The importance of leading individuals and teams by example? Answers: Introduction Leadership and management are two distinctive assets of an organization which have been discussed in the current report and how they add value to an organization. These two concepts are explained with the help of theoretical approaches to have broader sense of the topics. At last, it has been given that how leading by example leadership quality can help an organization to attain its objectives. 1. Definition and Distinction between the Terms Leadership and Management Leadership is an attribute that convinces people while management is a kind of discipline to manage things in the most appropriate manner (Algahtani, 2014). Leadership is an effective skill in order to lead others by skills and knowledge. However, management is an art of organizing and coordinating things in a systematical order. One who leads is a leader and one who manages is known as a manager and the manager is copy while the leader is original (Kotterman, 2006). The main objective of a leader is to innovate to focus on people and the main objective of a manager is to administer which focuses on system and structure (Kotter, 2001). Hence, it can be stated that leadership requires sound foresightedness and management has a short term perspective. 2. Two Different Theoretical Approaches to Leadership and Management Leadership and management are closely related or linked to each other but one can see a slight difference between both of them. For this, it is important to understand leadership and management with the help of theoretical approaches. In this regard, one of the significant theories to appraise the concept of leadership is trait theory as this includes the characteristics of leaders (Lopez, 2014). These characteristics are further utilized to analyze the effectiveness of leadership. Such traits help to differentiate between effective and ineffective leaders as successful leaders have interests and abilities, and behavioral traits that make them unique and different from unsuccessful leaders (Shahrill, 2014). On the other hand, one of the best management theories is nudge theory as this help to get a better understanding of how people think, act and make decisions (Kotterman, 2006). Also, managers are people who help people to improve their thinking and decisions and one of the key roles of a manager is to manage change with an ease. In this regard, several changes are made in the policies of operational delivery and it is the responsibility of management to manage those changes with an ease so that citizens may get the service without any ambiguity (Gibson and Cohen, 2003). 3. Skills, Attributes and Behaviors Required for Leading and Managing Teams Effectively It is extremely important for a manager as well as a leader to work with unity in order to manage and lead teams effectively. Effective leadership needs deep human qualities and enthusiasm as the meaning of actual leadership has been changed in the modern era. Good leadership in the modern era needs such traits and behaviors which may relate to humanity. This is because it is essential for people to deal with people with patience while providing the services of operational delivery (Aldag and Kuzuhara, 2015). Apart from this, management of an organization should be flexible so that important changes can be made on time for the better functioning of an organization. an effectiveness management is one that manages its team efficiently and management should frame teams that have results driven structure as well as management should have the caliber to select the competent team members with unified commitment (Bertocci, 2009). In this regard, some of the important skills and behaviors that are required for an effective leadership may include honesty and integrity. This means that leaders must maintain cordial relationships with their people so that they may adapt in any dynamic environment and work for the betterment of an origination. Besides this, few important traits which are required to manage teams effectively may include that managers must state clear roles and responsibilities of a team to avoid any ambiguity in future. In nutshell, there must be transparent and open communication among the team members so that communication misinterpretations can be avoided (Bertocci, 2009). 4. Two Strategies to Lead and Manage Diverse Teams Operating in Different Geographical Settings It becomes a major challenge to manage diverse teams which are operating in different geographical settings as teams are required to be in the similar physical location to work in an efficient manner (Adeniyi, 2007). Two different teams in different geographical locations may include variety of circumstances but it is important to sync both the teams to attain organizational objectives. One of the major strategies to resolve this problem is to select the right team players as right quality of people must be chosen for different situations. They should be self motivated and possess good communication skills. Apart from this, they must be results driven. This would help leaders to cope with both the teams in an easier manner (Northouse, 2010). Another significant strategy is to make efforts to promote team bonding so that both the teams at different geographical locations may feel and work as a single team. This can be done by setting an intranet team page and build a virtual team room. Nowadays, it is really possible with the help of technology as this can be ensured with the help of webcams as video calls and such meetings would help both the teams to get connected to one another with an ease (Adeniyi, 2007). 5. An Analysis of Three Challenges involved in Leading and Managing Staff Leaders and managers face some challenges while managing the staff in which one of the key challenges is to develop managerial effectiveness. The challenge of developing the related skills like time management and prioritization and decision making is become hard in such a highly competitive market. Workload has increased and one person has to deal with different projects at the same time due to which juggling with priorities is always an issue. Another major challenge is guiding change as all the individuals in an organization are not ready to accept change instantly (Ray, 2013). It becomes critical issue to manage change and overcome resistance to change and deal with the reaction of employees at the time of implementation of a change. Some employees adapt the change very easily while some resist it in a different manner and it becomes really difficult to manage those employees at that point of time (Lopez, 2014). Apart from this, another major challenge involved in leading and managing staff may include balancing the needs of the organization as well as the needs of people working for it. It is very important to make all the employees realize that their organization value their sacrifices and respect their needs. In this regard, a leader has to make sure that fulfillment of needs of an individual should not impact the growth of an organization in order to manage staff in an appropriate manner (Kotter, 2001). 6. Recommendations for Responding to Two Challenges involved in Leading a Team in Line with Organizational and Legal It is really necessary to manage and resolve all the challenges which are involved in leading a team in order to make the staff to work with the fullest efficiency. In this regard, it is important to make sure that employers do not overload employees with work to overcome the challenge of developing relevant skills. It has been stated by the government that a company cannot overload an employee with work and an effective leader makes sure to follow all the government legislations. In order to improve the working environment and prevent the factory workers from being exploited, the government decided to launch some provisions for them in which they cannot be compelled to work overtime. Henceforth, it has been recommended to leaders to manage the working hours of employees and labors so that they can finish their tasks on time without working for late hours or overtime (Kotter, 2001). Another major challenge that leaders may face is resistance of employees during the implementation of a new change. It is true that it is wrong to go for change management very frequently as it becomes hard for employees to adapt to changes very frequently. But, there are some changes which are important to implement to ensure the better functioning of an organization. Hence, it is suggested to leaders to make employees to implement changes with delighted faces by provoking the advantages of that particular change. This can be done by stating the merits of that change for the growth of an organization as well as for their career advancement. Apart from this, it is recommended to a leader to introduce corporate counsel to change management strategy and determine how legal departments can utilize it to embrace the change fully with the main aim to meet legal requirement of a change (Algahtani, 2014). 7. Importance of Leading Individuals and Teams by Example It is evident that good leaders always lead by example as leadership is an essential procedure by which one individual influences the behaviors, attributes and thoughts of other individuals and teams. Leaders set an example for others to make them to work on the right path and leading by example is the quality of a successful leader. The leaders who lead by example always follow ethics and make sure that their actions do not harm others. Ethics are contemplated as the significant part of a leadership as it makes the followers to understand the importance of ethics (Robinson, 2014). The foremost part of leading by example is that they practice what they preach and they push their people forward with bulk of excitement, motivation, vision and trust. Henceforth, it can be said that the leaders who lead by example make its team members to trust them blindly which help them to push their limits to attain the major tasks. Apart from this, when an individual is asked to do something then, he might feel some kind of dilemma while performing the task but on the other hand, he may perform up to his best potential if his leader lead by example. This would clear all the doubts and his leaders actions would convince him to respond in a positive manner to gain proper organizational outcomes without any kind of difficulty (Hernndez, 2016). Conclusion From the above discussion, it can be concluded that effective leadership is like a ladder to achieve organizational targets. In this regard, leaders and managers may face some difficulties and challenges to manage and lead team in an effective manner. Some of the significant strategies have been discussed in the above section to overcome such challenges in order to ensure effective leadership and management. References Adeniyi, M.A. 2007 Effective Leadership Management: An Integration of Styles, Skills Character for Today's CEOs. AuthorHouse. Aldag, R. and Kuzuhara, L. 2015 Creating High Performance Teams: Applied Strategies and Tools for Managers and Team Members. Routledge. Algahtani, A. 2014. Are Leadership and Management Different? A Review, Journal of Management Policies and Practices, 2 (3), pp. 71-82. Bertocci, D.I. 2009 Leadership in Organizations: There is a Difference Between Leaders and Managers. University Press of America. Gibson, C.B. and Cohen, S.G. 2003 Virtual Teams That Work: Creating Conditions for Virtual Team Effectiveness. John Wiley Sons. Hernndez, E. 2016 Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters. Apress. Kotter, J. P. 2001 What leaders really do?, Harvard Business Review, 79 (11), p.85-96. Kotterman, J. 2006 Leadership versus management: Whats the difference?, The Journal for Quality and Participation, 29(2), pp. 13-17. Kotterman, J. 2006 Leadership vs Management: Whats the difference?, Journal for Quality Participation, 29 (2), p.13-17. Lopez, R. 2014 The Relationship between Leadership and Management: Instructional Approaches and its Connections to Organizational Growth, Journal of Business Studies Quarterly, 6 (1), pp. Northouse, P.G. 2010 Leadership: Theory and Practice. SAGE. Ray, A. 2013 Important Leadership Theories in the Realm of Management Sciences. GRIN Verlag. Robinson, S.A. 2014 Lead by Example: An Insiders Look at How to Successfully Lead in Corporate America and Entrepreneurship. Diversity Woman Media, LLC. Shahrill, M. 2014 Exploring educational administration: The relationship between leadership and management, International Journal of Academic Research in Business and Social Sciences, 4(1), pp. 525-538.

Strategic Management for Innovation Through Business

Question: Discuss about the Strategic Management for Innovation Through Business. Answer: Introduction: United parcel service was established in Seattle, Washington in the year 1907 by James E. Casey and was initially named as American Messenger Company. However, in 1919 the business was renamed as United Parcel Service. After a decade, United Parcel Service established itself as the first package delivery service company which provides air service with the help of private airlines. In the preceding year, the company extended to the east coast began its processes in New York. By the end of 1975 United Package Service developed the first company to serve each address that was in United States and commenced international service by 1985. In the year 1992, United Parcel Service commenced tracking every ground packages and developed their own websites by the year 1994. With the help of personal digital assistant (PDA) users were provided the facilities of calculating their shipping rates with the help of text messages or any other form of wireless communication device(ups.com 2016). Presently, United Parcel Service is regarded as the leader of parcel transporter and became the major business in the logistics company in terms of the revenues and profit generated. Current strategy of UPS: Competitive strategy of UPS is understood as the process through which a business is splits itself from their competition prevailing in the same market or industry. UPS separates its product through product industry wide differentiation instead of emphasising on the price as the UPS focuses on providing best services to its customers across the industry. The current strategy of UPS is relatively aimed at providing inexpensive service which can assist the customers ship packages practically across any part of the world. Though the prices in recent years have increased but the quality and degree of services provided has not degraded as UPS continuous to provide great customers service and timely delivery of services(ups.com 2016). With the implementation of new and innovative technology UPS have been able to deliver products at the door steps of customers across 220 countries and territories. The process of market segmentation for UPS is based on industry wise due to the wide range of customers and numerous locations though it continuous to remain reliable. It is evident that its competitors have lowered the cost however UPS defines that it continuous to handle large volume of delivery packages than their customers with the objective of providing guaranteed satisfaction (ups.com 2016). UPS have currently greater strives in delivering customers packages by going ahead of time and reaching out its branches on a international basis. With the growing of business, it has become easier for UPS to reach out its customers and conduct business in overseas markets as well. Figure 1: UPS cost differentiation strategy (Source Dagnino 2016) The above stated business model reflects the cost and differentiation strategy through which the company functions and operates. Originally the company targets the industry wide segment or one segment of the specific market and in the later stages it provides product and services at competitive cost by focusing more on customers satisfaction. Analysis of appropriate framework for analysing environment faced by organisation: To understand the strategic position of UPS within the logistics services PEST and Porters five forces analysis have been conducted to better understand the strategic position including the international services as well (Hill and Jones 2013). These forces help in understanding the ability of the organisation to meet the goals and carry out its strategy in the logistics industry. PEST Analysis: Political analysis: Political consists of the items such as taxes, labour laws, mandated services and government influence (Rachet2014.). As a leader of logistics services UPS is responsible to its shareholders and the government of Saudi Arabia. The political factors include Liberalisation of international trade International trade regulations and limitations Expansion for infrastructure and information technologies Economic analysis: The economic analysis consists of the factors which included interest rates, exchange and rate of inflation along with the economic conditions prevailing within the industry or organisation. The economic challenges for UPS is directly related with challenges high cost of labour and its prevailing union contracts(ups.com 2016). The analysis of economic factors provides an overview of Economic integration Globalisation of economic growth Stage of business cycle Confidence relating to consumer Social analysis: The analysis of the social factors consists of the cultural, demographics and social trends. The sociocultural factors consist of the consumer spending large amount of time on online mode with the increasing in the number of purchases being made online (Team 2013). The sociocultural factors include Changes in lifestyle of both domestic and local consumers Growing populations with increased growth in urbanisation and higher incidence of growth in metropolises. Technological analysis: The technological factors of UPS consist of the level of acceptance and the degree of innovation in the supply of logistics. The technological elements of UPS of consist of the following Developing nationwide communication E-commerce E-shipping Energy use and cost involved in delivery Changes made in the information technology Porters five forces analysis of UPS: According to Michael E. Porter a business is up with five forces which can create an impact on the profitability of the business and its sustainability within the industry (Bischoff 2016). The five forces are the bargaining power of the customers, threat possessed by the substitute product, bargaining ability of the supplier, threat possessed by new market entrant and prevalent of competitive rivalry among the industry. Bargaining power of customers: (Low) The bargaining power of consumers highlights the effect that the create over a business. For UPS the bargaining supremacy of consumers is relatively low since the company has large number of loyalty customers. It is evident because there are less logistics companies that can offer the same service, which UPS can provide (Lee, Kim and Park 2012). Hence, even if the customers establish a business globally they will continue to possess lower bargaining power as UPS is established across the world and there are not many places where UPS cannot provide its service. Threat of substitute products: (Low) Threat of substitute goods is referred as auxiliary goods or services, which the customer can use as an alternative of business or services. UPS relatively faces lower threat from its substitute products as there are not large number of companies, which provides the shipping facilities across the globe. A rival company may use his employees to drive the product or packages to required destination however; such measure would be costly and could turn very inefficient process of delivering an item (Dobbs, 2014). Hence, UPS offers its services to those companies and individuals that remain dependent on their day-to-day operations. Bargaining power of suppliers: (Medium) The suppliers force of UPS is termed as medium since the dealers have the control over few characteristics of UPS operations. UPS does not alone own all trailers and delivery vans used in packaging vans as companies like Swift Transportation have bargaining forces while renting their vehicles. Furthermore, UPS has also entered the contract with Boeing Company so that they cannot increase the price of air carrier whereas another supplier have limited control over the gasoline companies. The suppliers are thus restricted on imposing charges on per gallons of gases used. Threat of new entrant: (Low) Threat of new entrant is characterised as level of difficulty possessed in the business. For UPS the threat possessed by the new entrant is considered as low there are prevailing barriers of high investment cost to commence operations and economies of large obtainable to UPS (Bischoff 2016). A large volume of investment is mandatory to start a delivery company and with economies of large scale, UPS can afford to charge lower price for packages since the company handles large number of units on daily basis. Rivalry amongst prevailing companies: (Medium) Rivalry represents current situations of existing participants in one specific industries that offer the identical goods or service. For UPS the rivalry amongst its competitors is medium since the company faces intense competitions from other delivery companies like Fed Ex, DHL and USPS. UPS though remains the standard-bearer of the logistics industry and well established companies as amazon outsources the flagship service of UPS as the company is known to handle large number of units than DHL or USPS. Analysis of strategic capabilities of UPS: It is often regarded as difficult to move outside the core competency and handle logistics to generate higher value customer services. Logistics forms the core competency for UPS as a network of strategically located distribution centres minimises the capital investment (ups.com 2016). Through services provided by UPS helps the company to access the established network and Information technology to gain advantages of cost and services without the capital cost and risk of investing. Positioning products closer to their customers: UPS network of facilities provides the company with the optimum amount of inventory and helps in reducing the time involved in transit. UPS through its wide spread distribution services network it can reach around 99% of the populations in two days through its ground delivery systems (ups.com 2016). UPS helps in matching the right cost by reaching its customers efficiently across the country or around the globe. Its customers can rely on the global and transportation services of its experienced staff to design effective solution through its wide network and transportation modes. Integrated system of managing shipments and inventories: UPS Information technology systems offers facilities of tracking shipment and obtain necessary information, which is needed in fulfilling the orders and optimising the product inventory (Hitt, Ireland and Hoskisson 2012). UPS service distribution network offers inbound receiving, storage services, replenishment, standardised management reports, inventory returns etc. Thus, under a new competitive environment, UPS strategy is to sustain the business of core packaging through improved supply chain and financial power provides UPS a competitive edge over FedEx and DHL. Stakeholder analysis: UPS consider the stakeholder engagement as an essential element of its corporate governance. The company serves more than 220 countries with millions either of investors having shares in their portfolios directly or through mutual funds. Regular communications with employees, customers, investors, community leaders, public officials and suppliers forms an essential part of the analysis. UPS considers formal and informal channels essential in conducting its business as well as developing and implementing its sustainable strategies (ups.com 2016). One of the oldest logistics company, UPS have been engaged with its stakeholders for decades. The company has the long-standing viewpoint of constructive dissatisfaction as it continuously looks forward to help its customers, employees and its stakeholder to do more. UPS believes that this can help in bringing new ideas for the company and conduct an ongoing engagement with its broad range of stakeholders (Chevalier 2016). Stakeholder mapping: Stakeholders Action/Response a. Socially accountable investors Holding a facilitated session to conduct discussion on material issues which is relevant in European regions b. Employees Generating solicited feedback from employees based on handling of packages and improved tracking. c. Customers Developing questions based on internal market research projects and segmented focussed on high tech industry d. Suppliers Formalising a regional sustainability governance structure to empower small and medium sized enterprise to access global markets. Table 1: Stakeholder Mapping of UPS (Source Chevalier 2016) Undertaking a New Strategy Considering the importance of strategic management in gaining competitive advantages in the organization, UPS can develop several strategies in the future years. From evaluation of the effectiveness of Porters generic strategies model, it can be stated that competitive advantage takes place from the generic strategies implementation that fits the organizational environment (Watts, Cope and Hulme 2012). The competitive strategies those can be adopted by UPS Company encompass cost leadership and differentiation strategies. From the porters five forces analysis it is served that the power of suppliers of UPS Company is quite low, for this reason, the company can implement product differentiation strategy (Watts, Cope and Hulme 2012). From the strategic position analysis of UPS Company, it is observed that the company is positioned well among its competitors and the services along with the products offered by the company are highly differentiated. Despite that, to attain more differentiation in term services, the company can consider implementing differentiation strategy (Watts, Cope and Hulme 2012). Another strategy from the porters generic strategies that can serve to be effective for the UPS Company is focus strategy. In this strategy, the company can consider implementing cost leadership or differentiation strategy. To develop effective corporate growth strategies, UPS Company can develop strategies based on Ansoff Matrix in which the company can focus on its present and potential services and the markets (Watts, Cope and Hulme 2012). Ansoff matrix can support in developing a range of strategies for UPS Company that can help it in gaining a competitive edge. For instance, market penetration strategy can serve as an effective strategy for the company in attaining completive advantage in certain countries. Moreover, the marketing strategy and the promotional mix present in the UPS Company require extreme improvement and great focus (Hussain et al. 2013). UPS Company must develop effective strategies to maintain its position as the leading provider of specialised transportation, capital, logistics and e-commerce services. At the time, the product development strategy can bring out effective solutions for the company particularly within the non-convergent communities that focuses on the importance of the development of specialised UPS services to address the demands of the consumers those seek for superior quality carrier and package delivery services (Watts, Cope and Hulme 2012). How the Current Strategy Fits With the Organisation, Its Stakeholders and Strategic Capability Strategic fit of the proposed strategies with business environment and fit with the strategic objectives of stakeholders is evaluated to identify and offer justification for the strategy that can be pursued by the UPS Company in the future years. The table below presents proper evaluation and comparison of the proposed strategies based on Ansoff Matrix and Porters Generic Strategies, in consideration to the strategies suitability, feasibility and acceptability (Banker, Mashruwala and Tripathy2014). Table 1: Proposed Strategies for USB Company Proposed Strategies Feasibility Acceptance Suitability Differentiation Moderate feasibility as great market research is needed to identify the required resources Moderate acceptance as risks are involved in developing new services High suitability for USB Company offers differentiated services as per the culture and values of its target market segment Cost leadership Increased feasibility for the reason that bargaining power of suppler is low High acceptance for it addresses the objectives of retaining its recent consumers High suitability as it effectively deals with low supplier power Differentiation and focus Low feasibility as increased resources are needed for the marketing activities and service development Moderate acceptance due to decreased associated risks Moderate suitability for this strategy can deal with the threat of substitution at the time service is differentiated Cost focus High feasibility for as no resources will be required for this strategy Moderate acceptance from stakeholders for it attains developed objectives. Moderate suitability as it can deal with the threat of new entrants Market Development Low feasibility for it needs huge financial and human resources Low acceptance for UPS Company has positioned its business in all the suitable markets High suitability for it will help in market penetration considering the buying power of consumers is low. Market penetration Low feasibility as it needs to focus on the existing efforts on the available market Moderate acceptance as it supports organizational objectives with less risks Moderate suitability as it deals with the recent competition and in consideration to the effective marketing Diversification High acceptance as this is extremely risky High suitability as it deals with certain concerns such as threat of new entrants Moderate feasibility as it will not require huge resources for the company mainly offers services. Service development Low acceptance as such strategy on being unsuccessful can adversely impact the organizational performance High acceptance as it is aligned with the culture of the company Low suitability as service development requires increased research and development initiatives and marketing strategies (Source: Ansoff 2013) In consideration to the evaluation of the proposed strategies, diversification and cost leadership strategies are deemed highly suitable for UPS Company in gaining competitive advantages. UPS Company can implement both the strategies in order: Increase its loyal consumer base within the competitive markets through employing cost leadership services (Dagnino 2016). Enhance the business performance within competitive markets with the service diversification strategy and through developing unique specialised transportation, capital, logistics and e-commerce services. For attaining increasing profits that supports the business activities of UPS Company through implementing cost leadership strategies that can help in decreasing overall operational cost of the company (Watts, Cope and Hulme 2012). After implementing the selected strategies USB Company can make sure that, it has constant focus on its strategic capabilities and competitive advantages. Before implementing the proposed strategies in future, UPS Company is recommended to evaluate certain aspects that can affect effective implementation of its strategic plan (Magretta 2013). The company must make sure that the decided strategic plan can be supported with the existing resources and objective of the company. Execution of the new strategic plan of the company must consider regulate strategic planning, formulation, execution along with regular monitoring and evaluation (Watts, Cope and Hulme 2012). Analysis of strategic actions over the past five years to determine the balance of emergent and intended approaches: UPS strategic vision has changed over the years as it is still focussed on serving customers at low cost given the scenario of changing trends and advancement made in technology. During the year 2010, the basic strategy was to be the leading provider of packaged delivery however by 2015 became the global leader in e-commerce. This is because of technological advancement made in transport and communication, which increased the trend towards globalization of supply and markets. This strategically created an impact on the UPS and their traditional consumers, which ultimately opened the opportunity to serve new customers such as online retailers or new customers in other countries (ups.com 2016). Their changed strategy led to the recognition of worldwide business model by advancement made in the technology and internet, which shifted the control from seller to buyer. In this new competitive environment, UPS strategy is to sustain their core package delivery business and preparing for the future by using the technology introduced. UPS aligns with such emergent technological advancement as it facilitates in assembly of goods based on the demand of customers and adjusting the inventory to buffer the demand fluctuations. Future evaluations of strategies: Eight years after such emergent change in technology made for air package delivery across the hub UPS has completed a significant $1 billion expansion of World port. The port has increased its sorting capacity to approximately 416,000 units per hour, which represent 37% of its sorting capacity (ups.com 2016). The increasing demand for hub capacity for UPS is driven by long-term growth needs in the companys overseas express shipping business. The expansion facility will continue to feature the new technology with well-recognised programmes of minority contracting and state of the art equipment. 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